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♡ About Me From Fighters Generation♡
is the protagonist of the Ash Saga. His first appearance was in The King of Fighters 2003 as the leader of the New Hero Team. His motives for entering are to take the powers of the descendants of the clans who sealed Orochi away 1,800 years ago (Kyo Kusanagi, Iori Yagami and Chizuru Kagura). He has succeeded thus far, leaving Kyo as the last power he needs.
Ash is designed with the intent of creating an "attractive evil character" with little changes done to him since conception. During the initial planning stage for Ash, developers wanted to create a protagonist that has never been done for the franchise. Following this idea, they decided to create a feminine looking and unheroic character to contrast the impact from the previous protagonist. Falcoon adds that the main goal for Ash was to make him an ambiguous hero that purposely makes players "feel bad" for cheering for him. His official nickname is The Sneering Blaze.